The Dutch Invented That: An Irreverent Amsterdam Tour

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The Dutch Invented That: An Irreverent Amsterdam Tour

Amsterdam audio tour: The Dutch Invented That: An Irreverent Amsterdam Tour
This is a 1.2mi walking tour
It takes an average of 60 mins to complete.
$9.99
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About the Tour

This isn’t your typical history lesson. It’s a tasting platter of Amsterdam’s quirks, from its obsession with bikes and water management, to the surprising Dutch origins of modern capitalism.

On this free-spirited walking tour, you’ll discover the city through the eyes of Greg Shapiro, an American comedian who’s become a dual Dutch-American citizen. You’ll find out why Amsterdam is a city of contradictions where historic canals, modern engineering marvels, and centuries-old traditions unapologetically exist alongside one another.

The tour starts at Amsterdam Central Station, where you’ll learn why there’s a wind dial on the tower. You’ll see the historic waterfront where Henry Hudson set sail for New York, encounter the famous bike culture (and learn why Dutch cyclists never fix their brakes), and marvel at a bike parking garage beneath an actual lake.

You’ll discover how Dutch merchants created the world’s first publicly traded company at the harbor and explore Dam Square with its revolutionary town hall-turned-palace. The tour ends at Wynand Fockink, one of Amsterdam’s oldest Dutch gin bars tucked down an alley with a hilariously unfortunate name.

On this 60-minute tour, you’ll discover:

  • The 50,000 hand-painted Delft-blue tiles in the pedestrian tunnel depicting Amsterdam’s historic herring fleet
  • How the term “coffeeshop” became code for Amsterdam’s hash bars after a 1960s café regular
  • Why the Red Light District’s original red lights served a decidedly unromantic medical purpose
  • The Tony’s Chocolonely Superstore
  • The Beursplein, where Occupy protesters gathered at the actual birthplace of the stock exchange
  • Stories about Descartes writing his famous philosophy in Amsterdam while fleeing censorship

This tour strips away the tourist-brochure veneer to reveal the Amsterdam that locals know – complete with terrible puns, historical surprises, and the kind of fun facts you’ll actually remember.

Materials referred to in the tour:

Categories

Tour Producer

Greg Shapiro: Comedian, American, Dutchman. From Chicago, he came to Amsterdam in 1994 to help establish the comedy theater Boom Chicago and help launch the careers of alumni such as Seth Meyers, Jordan Peele and Jason Sudeikis. He has hosted the Dutch Comedy Central News. He voiced the viral ‘Netherlands Second’ video (with over 50 million views online). And he is the author of books like How to be Dutch: The Quiz and The American Netherlander. He is married to a Dutch woman, and together they own a Black Labrador who will lick you if she gets the chance.

Preview Location

Location 14

Beurspassage

Just coming up on your right is a passage.

Come to a stop once you reach it.

On the right side of the street are a lot of tourist traps from which I’ve been trying to distract you.

BUT past the casino is an exception: the open space called the BeursPassage. See it? I...
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How VoiceMap Works

Major Landmarks

  • Amsterdam Centraal

  • A'DAM Tower

  • Eye Filmmuseum

  • IJpassage

  • Canals of Amsterdam

  • Tony's Chocolonely Superstore

  • Beurs van Berlage

  • Dam Square

  • Rent a Bike

  • Wynand Fockink Proeflokaal and Spirits

Getting There

Route Overview

VoiceMap tours follow a route from a set starting point. It’s how we give turn-by-turn directions and tell a story greater than the sum of its parts.
  1. Total distance
    2km
  2. Distance back to start location
    693.54m

Directions to Starting Point

The tour begins on the public square outside Amsterdam Central Station - the exact spot I arrived in Amsterdam in 1994.

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Tips

Places to stop along the way

As promised, this tour is a sample platter of locations for visiting later - or during the tour. There are indoor cafés, outdoor cafés, the Amsterdam Canals, Tony's Chocolonely Superstore, Dam Square, the Cannabis Museum, and a classic gin bar. And you'll pass Madame Tussaud's, Dam Square Palace, the exclusive Bijenkorf department store - and at least one coffeeshop.

Best time of day

The best time to do this tour is during off-peak hours, avoiding rush hour. That said, it's Amsterdam City Center so it's always busy. Yes, you can take this tour all year round. If it's raining, there are sheltered spots planned along the way.

Precautions

As a precaution, please be aware that the streets can be very crowded. And the bikes DO NOT STOP for pedestrians. The historic city center features cobblestones, so people with mobility issues should plan to take extra time. If it's raining, you can look for an umbrella at the shops on the tour. And as always, beware of pickpockets.

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“This app has become my go-to app for audio tours. I pretty much use it for every trip and it works wonderfully. I highly recommend VoiceMap for travelers to truly experience cities.”
App Store Review
“Great app. walk around at your own pace, stop where you want, move on or speed up when you want. Read the script before you go or during the commentary, speed it up or replay it. Repeat the tour whenever you like.”
Google Play Store

Last Updated

6 Mar 2026

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