Roberta Schmoi

Roberta Schmoi is a Brazilian communications professional and tourism specialist with a multidisciplinary career spanning heritage, education, and cultural storytelling. She holds an M.A. in World Heritage Studies, an MBA in Tourism Communication and Marketing, and a specialization in Instructional Design, bringing together academic research, strategic communication, and audience-centered learning.

She lived in Berlin for 12 years, where she conducted in-depth research on memorials and “uncomfortable heritage,” examining how societies confront and interpret difficult pasts. Alongside her academic work, she spent several years as a guide, leading international visitors through Berlin’s historical landscapes and creating meaningful, reflective experiences around memory, identity, and history.

Roberta is also the author of several publications, including the Practical Guide to the Berlin Wall, which translates complex historical narratives into accessible, engaging content for a wide audience.

An avid traveler, she has explored nearly 60 countries, enriching her global perspective and deepening her understanding of cultural diversity and tourism practices. Since 2023, she has been living in Portugal, where she continues to work at the intersection of tourism, accessibility, and cultural interpretation.