Frieda Vizel grew up in the Hasidic community of Williamsburg, one of 15 children in a Yiddish-speaking family, and entered into an arranged marriage. After leaving the community, she went on to build a career as a YouTuber, whose videos have drawn millions of views, and as a tour guide—the only one specializing in Hasidic Williamsburg.

Her work has been praised for its honesty, humanism, and nuance, offering a rare inside perspective on Satmar Hasidic life. It has been featured in The New York Times, The New Yorker, the Associated Press, NBC Local, The Guardian, and many Jewish media outlets. Today, she is widely recognized as the most well-known and knowledgeable authority on Satmar Hasidic Judaism.