Hasidic Williamsburg: A Brooklyn Neighborhood Lost in Time
About the Tour
Brooklyn’s Williamsburg neighborhood is a remarkable cultural island where time seems to stand still.
On this walking tour, you’ll hear about the thriving Hasidic Jewish community that rebuilt itself from the ashes of the Holocaust. You’ll also discover how these Yiddish-speaking religious Jews have created a complete ecosystem that preserves their traditions alongside life in modern New York City.
This tour begins at the Williamsburg waterfront facing Manhattan, where Jewish immigrants first arrived via the “Jewish Highway” (the Williamsburg Bridge). You’ll weave through the streets where Hasidic, hipster and Hispanic cultures converge, seeing distinct architectural styles that reflect different cultural values. Along the way, you’ll learn how Holocaust survivors rebuilt their nearly-destroyed world into a community that now numbers over 70,000.
As you walk, you’ll discover the rhythms of daily life in this unique enclave – from synagogues to specialized shops. You’ll hear how the community balances isolation with adaptation, seeing firsthand how different Hasidic dynasties function as massive organizations.
The tour ends at Bedford Avenue, where you can keep exploring “New Williamsburg,” the newer sections of the Hasidic enclave. This final stretch is optional, and if you remain on it, you’ll see the gradual transition from Hasidic New Williamsburg back to gentrified Brooklyn.
On this 90-minute tour, you’ll have a chance to:
- Learn about the major Hasidic sects like Satmar, Pupa and Viznitz, and how they maintain their traditions in modern America
- Visit the impressive Satmar Girls’ School housed in a former public high school
- Hear about the largest dynasty, Satmar, and the succession dispute
- Find out about “kosher technology” and how the community has adapted to modern innovations
- Sample authentic kosher food at places like Gottlieb’s Deli or Williamsburg Bagel
- Explore Lee Avenue, the main shopping district filled with specialized shops for modest clothing and religious items
- Understand the significance of Shabbos (the Sabbath) in community life and gain insight into daily customs, from education to marriage customs
- Observe the unique architectural adaptations that support large families and religious observance
This tour offers a respectful glimpse into a fascinating world that exists just steps away from trendy Brooklyn, yet follows entirely different rules and traditions.
Tour Producer
Frieda Vizel
Frieda Vizel grew up in the Hasidic community of Williamsburg, one of 15 children in a Yiddish-speaking family, and entered into an arranged marriage. After leaving the community, she went on to build a career as a YouTuber, whose videos have drawn millions of views, and as a tour guide—the only one specializing in Hasidic Williamsburg.
Her work has been praised for its honesty, humanism, and nuance, offering a rare inside perspective on Satmar Hasidic life. It has been featured in The New York Times, The New Yorker, the Associated Press, NBC Local, The Guardian, and many Jewish media outlets. Today, she is widely recognized as the most well-known and knowledgeable authority on Satmar Hasidic Judaism.
Preview Location
Location 18
My bubby and zeidy's block
I really feel the layers of history and the stories of generations as we move along this block. Let's walk up Keap. Walking here is deeply sentimental for me. When I was a child, my grandparents lived right on this street. I remember sitting on the brownstone st... Read More
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Major Landmarks
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Schaefer Landing
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Oosten
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Iglesia Metodista Libre Renacer
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Cong. Toras Chaim Viznitz
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Gottlieb's Restaurant
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Williamsburg Bagel
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Yeshiva Kehilas Yakov Pupa
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Congregation Beth Jacob Ohev Sholom
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Brooklyn Public Library - Williamsburgh Branch
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Royal Manor Hall
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POLICE BOOTH SECOND POST
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Brooklyn-Queens Expressway
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Bais Ruchel School D'Satmar
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Satmar Synagogue
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Congregation Yetev Lev D’satmar
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550 Bedford Ave
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Lee Avenue
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Bedford Avenue
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Imperial Hall
Getting There
Route Overview
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Start location420 Kent Ave, Brooklyn, NY 11249, USA -
Total distance4km -
Final locationBrooklyn, NY 11205, USA -
Distance back to start location2km
Directions to Starting Point
Tour Starting Point: 416 Kent Avenue, Brooklyn NY 11211
📍 Address for cars/Google Maps: 416 Kent Avenue, Brooklyn NY 11211
🚤 By Ferry (Recommended)
Take the East River (ER) NYC Ferry.
Get off at South Williamsburg / Schaeffer Landing.
From the dock, turn left along the waterfront path and walk to the end. That’s where the tour begins.
Ferry info: East River route & schedule: https://www.ferry.nyc/routes-and-schedules/east-river/
The ferry connects from Manhattan’s east side and parts of Brooklyn/Queens.
🚇 By Subway + Walk
J / M / Z trains → Marcy Ave Station → about a 15–20 min walk.
L train → Bedford Ave Station → about a 25 min walk.
G train → Metropolitan Avenue / Lorimer Street → 30 min walk.
🚗 By Car
Set destination to Kent Ave & South 8th St.
🚲 By CitiBike
Several docking stations are nearby.
Tips
Places to stop along the way
We will pass but not stop a Hispanic church: Iglesia Metodista Libre Renacer / 157 S 9th St, Brooklyn, NY 11211
We will pause at Gottlieb's Restaurant / 352 Roebling Street, Brooklyn, NY 11211
We will pause at Williamsburg Bagel / 343 Roebling Street, Brooklyn, NY 11211
We will not pass but be very close to the last Non-Hasidic Orthodox Jewish Synagogue in Williamsburg, Congregation Beth Jacob Ohav Sholom / 284 Rodney St, Brooklyn, NY 11211
We will pause at the Williamsburg Brooklyn Public Library /
We will pass Oneg Bakery - famous for Babka / 188 Lee Avenue, Brooklyn, NY 11211
We will pass Geshmak Bakery in New Williamsburg 164 Wallabout Street, Brooklyn NY 11211
We will pass Sprinkles Candy Store in New Williamsburg / 194 Wallabout Street, Brooklyn, NY 11211
Best time of day
Best Times to Visit
Weekdays (after 11am): Shops are open and the neighborhood is active.
Avoid Shabbos if possible (Friday midday–Saturday night): Shops close for the Jewish Sabbath. The tour is designed to be taken anytime; however, Shabbos is not ideal.
Check the Jewish calendar: On Jewish holidays (except Chanukah and Purim), shops will likely be closed.
July & August: Many locals leave for the Catskills, so the neighborhood feels partly shut down.
Weather: Winters can be very cold and windy; summers are often hot and humid.
Precautions
General Visitor Tips
-The waterfront can be windy: dress warmly in winter; in summer, wear light but modest clothing.
-Terrain is mostly flat and paved, with some small sidewalk slopes—reasonably wheelchair accessible.
-Most shops have no steps or just a few steps at the entrance.
-Stroller accessible
-Comfortable shoes are strongly recommended.
Visiting the Hasidic Community Tips
Dress modestly:
-Women: avoid bare shoulders, crop tops, or short shorts. Pants are fine. No head covering required.
-Men: shorts to the knee are fine. Jewish men may choose to wear a yarmulke.
Shabbos & Holidays:
-Shops close from Friday midday until late Saturday or Sunday morning.
-Public restrooms are limited during this time; check nearby parks.
-Shops also close on most Jewish holidays (except Chanukah and Purim).
Photography: Always be respectful.
Street customs: Men in the Hasidic community traditionally do not walk in between groups of women. If you are more than one, stay close together.
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