Whisky a Go Go, in a converted bank on the Sunset Strip, opened in January 1964 and helped launch go-go dancing almost by accident. While Johnny Rivers played inside, the club's suspended DJ swayed between records, and the crowd, mistaking her for the act, cheered along. The craze spread nationwide, and today a fruit fly gene bears the club's name.
The club became rock's proving ground. The Doors served as house band until "The End" got them fired mid-set. Zappa's Mothers of Invention landed a record deal here, and Otis Redding cut a live album on its stage. Punk acts, then glam metal bands like Guns N' Roses, kept the marquee busy before its 2006 Rock and Roll Hall of Fame induction.
VoiceMap's self-guided audio tours walk the Sunset Strip's wild block between Clark and Hilldale, uncovering the openings, firings and nights that made this stretch rock history's busiest stage.