Gold, Grit, and Ganache: San Francisco’s Chocolate Story
About the Tour
San Francisco was built on three things: gold, grit, and chocolate ganache.
On this walking tour, you’ll go far beyond the tech city to discover the port transformed by the American artisan chocolate revolution. I’ll take you beyond the chocolate wrappers to find out how Gold Rush prospectors, Swiss immigrants, and modern bean-to-bar pioneers built a chocolate capital from the ashes of earthquakes and buried ships.
The tour begins at the iconic Ferry Building, an 1898 landmark that stood defiant against the Great Earthquake. As you walk up historic Market Street, you’ll stop at celebrated chocolatiers like Recchiuti and Dandelion, where I’ll share the techniques I use as a chocolatier to taste chocolate like an expert. Along the way, we’ll cross “The Slot” – the old class divide of the city – and walk directly over the hulls of a Gold Rush fleet buried beneath your feet.
You’ll explore the evolution of Maiden Lane from a notorious brothel row to a hub of luxury retail, and hear about the ingenious chocolate-making techniques behind Domenico Ghirardelli’s “prospector fuel.” The tour ends at See’s Candies, where you’ll hear the real story behind Mary See – the 71-year-old woman whose home recipes launched a chocolate empire that still tastes exactly as it did in 1921.
On this 90-minute tour, you’ll have a chance to:
- Learn the professional “Melt” technique at Dandelion Chocolate, to reveal hidden flavor notes in every bean
- Discover how the 1906 earthquake literally melted entire factories, fusing machinery and cacao into the city’s history
- Walk over the skeletons of abandoned Gold Rush ships that still rest beneath the Financial District’s steel and concrete
- Visit Lotta’s Fountain, where opera stars performed for thousands and families searched for the missing after the great fire
- Peek inside San Francisco’s only Frank Lloyd Wright building, a spiral ramp prototype for New York’s Guggenheim Museum
- Hear how Ghirardelli’s innovation turned chocolate into a durable survival ration for miners in the gold fields
- Explore the original shoreline of Yerba Buena Cove to see what the city looked like before it was built on landfill
- Sample the world’s first Champagne Truffle at Teuscher, crafted with Dom Pérignon and traditional Swiss mastery
Bring your walking shoes and your sweet tooth. By the end of this tour, you’ll never look at a truffle the same way again! You’ll also see how this city and its sweets grew up together through fire, fortune, and reinvention.
Tour Producer
John Cruger
John is a Senior Director of Operations and Chocolatier who views San Francisco through a unique lens: not just as a tourist destination, but as a masterpiece of logistics, history, and resilience. With an MBA and decades of experience running complex operations across the Western U.S., he has a knack for peeling back the layers of the city to reveal the "how" and "why" behind its most famous landmarks. For John, a walk down Market Street isn't just sightseeing—it’s a study in urban strategy and survival.
But his precision isn't reserved for boardrooms. John is also a passionate chocolatier and confectioner with deep ties to the city’s artisan food scene. Having worked inside the legendary Ferry Building and guided wine, chocolate tours and tasting salons for years, he understands chocolate as a science of crystal structures and thermodynamics. He doesn't just eat a truffle; he analyzes the supply chain that brought the bean from the equator to the Bay.
When he isn’t crafting his own bonbons, John's free time is devoted to his signature "10-Mile Power Walk" through the city, strategizing and scouting hidden corners of San Francisco history. His tours are designed for the curious traveler who wants to go beyond the postcard and understand the grit, the chemistry, and the genius that built the City by the Bay.
Preview Location
Location 11
Cross Fremont Street
We are entering the zone where the battle for the city was fought in 1906.
When the earthquake hit, the water mains shattered. The firefighters had no pressure to fight the flames. So, they turne... Read More
How VoiceMap Works
Major Landmarks
-
Ferry Building
-
Union Square
-
Market Street
-
Lotta's Fountain
-
Dandelion Chocolate 16th Street Factory
-
Ghirardelli Ice Cream & Chocolate Shop
-
Teuscher Chocolate
Getting There
Route Overview
-
Start location1 Ferry Building, San Francisco, CA 94105, USA -
Total distance2km -
Final location542 Market St, San Francisco, CA 94104, USA -
Distance back to start location834.96m
Directions to Starting Point
The tour begins directly in front of the historic San Francisco Ferry Building on The Embarcadero, facing up Market Street.
Getting here is easy. If you are taking BART or Muni Metro, exit at the Embarcadero Station and walk toward the water; you can’t miss the clock tower. If you are taking the surface transit, the historic F-Market & Wharves streetcar stops right in front of the building.
As seen in the location photo, position yourself on the main sidewalk right under the large "PORT OF SAN FRANCISCO" sign on the building's facade.
Tips
Places to stop along the way
You will be tasting a fair amount of sugar on this route, so you may want to balance it with coffee or savory food.
At the Start: The Ferry Building Marketplace (where our first stop is located) is a culinary mecca. Before starting the tour, you might grab an espresso at Blue Bottle Coffee or a savory empanada at El Porteño inside the main hall to fuel up.
Mid-Route: Around Stop 6 (Ghirardelli/Palace Hotel area), if you need a break from the walking, there are numerous cafes along Market Street to sit for a moment.
At the End: The tour finishes near Union Square and Maiden Lane, placing you right in the heart of the downtown dining district, perfect for a full meal after your walk.
Best time of day
This tour can be enjoyed year-round, but timing is critical because this is a sensory tasting tour. To ensure all the chocolatiers are open, the best window is Monday through Saturday, between 10:30 AM and 5:00 PM. However, you can tour off hours as well, if you're in favor in window shopping!
While you can walk the route at other times, shops like Dandelion and Teuscher may be closed, which significantly diminishes the experience.
Weather Note: San Francisco weather can change rapidly from block to block. Mornings near the water are often foggy and cool, burning off by midday.
Precautions
This is a relatively easy, mostly flat walk of just over a mile in an urban environment.
Footwear: Comfortable walking shoes are non-negotiable. We will be on pavement the entire time.
The SF Layer
: Always bring a light jacket or sweater, even if it looks sunny when you start. The coastal breeze can be chilly.
Urban Awareness: We will be walking along busy Market Street. While generally safe during the day, always be aware of your surroundings and keep personal items secure, especially near busy intersections.
Hydration: Carry a bottle of water. Tasting rich chocolate can make you thirsty!
Get The App