Augsburg audio tour: Medieval Augsburg: The Fame and Fortune of Jakob Fugger

Medieval Augsburg: The Fame and Fortune of Jakob Fugger

Walking Tour

90 mins

About the Tour

Dive into Augsburg’s Middle Ages with ‘Jakob Fugger the Rich’ as your guide. The famous merchant, mining entrepreneur, and banker will show you around his hometown and share details about his fascinating life. Jakob built his vast fortune in just a few short years, leaving behind assets worth two million guilders ($300 billion today) making him one of the richest men who ever lived!

On this walking tour around Augsburg’s old town, Jakob will show you St. Anne’s Church where you can see the Fugger’s crypt, the family’s first company headquarters where the “Golden Scriptorium” was once located, and one of the most famous of the Fugger buildings, their City Palace. You’ll also have an opportunity to see Königsplatz where one of the old city gates, the Gögginger Tor, once stood, to explore the Townhall Square, Rathausplatz, and to take in the place where Jakob was born. Along the way, you’ll hear about how the Fuggers made their money, the family’s connection to royalty, and how the women were every bit as savvy when it came to business.

This 2km tour is suitable for people with slight mobility handicaps. There are plenty of places to stop along the way for a drink or a snack while Jakob recounts the stories of his youth.

Please note that this tour does not include a visit to the Fuggerei, the world’s oldest social housing complex which is still in use today. This place really deserves a separate tour!

Tour Producer


Kian Torabli

I have traveled many parts of the world on foot and by bike.

After a snafu I am now more or less restricted to close-by cities. I immediately loved how VoiceMap tours help me discover and give me interesting insights into new places.

Without any previous experience, I have started working on giving back by creating VoiceMap tours myself. It is another great experience. The research for the tours takes time, but is fun and I am learning a lot about my neighbourhood.

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Major Landmarks

  • Moriztzplatz

  • Fuggerplatz

  • Fuggerhäuser

  • Rathausplatz

Directions to Starting Point

Tram stop "Königsplatz" in Augsburg, go to bay B.

Getting there is easy by public transport. Use tram lines 1, 2, 3, 4, or 6.
All of these lines, except line 2, connect to the train station as well. Walking from the train station is approx. 800m, a 10 minute walk.

The closest car parks are "Parkgarage Annahof" and "Parhaus Schaetzlerstraße", both of which are only 250m from our starting point.

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Places to stop along the way

We will pass plenty of cafés and takeaways on the way, so there is ample opportunity to rest and have a snack.
We will also be passing Lutherstiege, a very good museum about Luther, which is located in the church of St. Anna.

Best time of day

Start Tuesday through Saturday between 10am and 3pm, or Mondays between 12 noon and 3pm, so St Anna church and the yards of the City Palace are open. I recommend starting after 11am to avoid delivery vans in pedestrian zones.

Start no later than two hour before dusk.

Do not do this walk on Sundays or bank holidays, as both St. Anna and the yards of the City Palace will be closed to the public.


You will be mostly outdoors, please bring appropriate clothing.


There is a German version available, which I think is even better, entitled "Spätmittelalterliches Augsburg: ein Rundgang mit Jakob Fugger".

Posted by Kian , 23 days ago
Preview mode limited to first 3 locations.
Medieval Augsburg: The Fame and Fortune of Jakob Fugger