Built in 1892, the Aharon Chelouche House in Neve Tzedek is the first Jewish house outside Jaffa's walls. The family sold it around 2000 for a million dollars. By 2023, the new owner was asking 100 million, comparing it to a Picasso.

Aron Chelouche arrived from North Africa in 1840, became a goldsmith and money-changer at Jaffa port, then bought up the surrounding land. He founded Neve Tzedek in 1887 and built this house for his seven children, adding a second storey when they married and crowded in. His sons opened a building-materials factory next door; grandsons studied architecture in Paris. Need a house in Neve Tzedek? The Chelouche family could sell you the land, the bricks and the plans.

VoiceMap's self-guided tours of Neve Tzedek, narrated by a Chelouche descendant, trace how one family shaped a city, from land sales to architecture to a mayoral race the British quietly overturned.