Fergburger began in a tiny laneway you had to be a local to find. In 2001, a hole-in-the-wall there was serving absolutely massive burgers to Queenstown’s ski staff and backpackers, and word travelled fast.

Then it moved somewhere bigger and more visible, and the secret was out. The cult following came along, and so did the queue. People now line up from morning until late at night, and newcomers join on the logic that a line this long must mean something good.

VoiceMap’s tours both trace how a laneway burger joint became a global phenomenon. The Queenstown on Foot tour even lets you pause at the door to join the queue, then pick up where you left off.