Behind the Scenes at Edinburgh Festival Fringe: A Where Now Tour
About the Tour
Edinburgh’s cultural landscape was forever changed when a small group of performers crashed the city’s prestigious International Festival in 1947. On this walking tour, you’ll discover how this act of artistic rebellion started as a handful of shows performed in church halls and grew into a sprawling celebration of comedy, theatre, and creative expression that takes over the city each August.
The tour starts at the old heart of the city’s high society and one of the Edinburgh Festival Fringe’s legendary venues, the Assembly Rooms. As you walk through the Old Town, I’ll tell you about the festival’s evolution, and how student theatre companies, alternative comedians, and innovative venue operators shaped the Fringe’s anarchic spirit.
You’ll also discover how political and cultural shifts influenced the festival, from post-war idealism to Thatcher-era alternative comedy and the rise of the ‘Free Fringe’ movement. The tour ends in the Grassmarket, where you can reflect on how a tiny theatrical rebellion has grown into the world’s largest arts festival.
During this 60-minute tour you’ll also:
- See the Assembly Rooms, where stars like Alan Rickman and Rik Mayall made their Fringe debuts, and where the percussion phenomenon STOMP! first captivated audiences
- Find out how shows like Beyond the Fringe and The League of Gentlemen became international sensations after humble Fringe beginnings
- Walk the Royal Mile, the bustling heart of the modern Fringe festival where thousands of performers compete for attention each August
- Explore Pleasance Courtyard, the historic university venue that became a career-making Fringe institution
- Discover how Cambridge Footlights alumni like Stephen Fry and Emma Thompson helped establish the Perrier Award as comedy’s most prestigious prize
- Learn about the birth of alternative comedy in the 1980s and how it transformed the Fringe from an eclectic arts festival into a comedy powerhouse
- See the underground warren of Underbelly Cowgate, where Phoebe Waller-Bridge’s Fleabag premiered before becoming a global sensation
By the end of this tour, you’ll understand how a series of fringe events became the main attraction, and why Edinburgh in August continues to be the world’s greatest showcase for theatrical innovation, comedic talent, and creative risk-taking.
There are also some jokes. Good ones. You’ll enjoy it.
Tour Producer
Where Now Audio
Where Now Tours was founded in 2023 by Jamie, Ryan, and Mark – three friends each with over a decade’s tour guiding experience and a robust background in professional theatre, film, and stand-up comedy.
They started Where Now Tours with the core belief that walking tours should be informative, story-driven, and above all, entertaining. With a combination of historical facts, dramatic re-enactments, and tantalising trivia to impress your friends, they’ll immerse you in fantastical worlds, true crime cases, and behind-the-scenes stories to ensure your trip is one you’ll remember forever.
Where Now? Your next destination.
Preview Location
Location 15
Turn right down Pleasance
The second catalyst for the shift also occurred in 1981 when a French mineral water company named Perrier established the first formal award for comedy at the Fringe. Prior to this, British comedy had no real dedicated prize. The awar... Read More
How VoiceMap Works
Major Landmarks
-
The Royal Society of Edinburgh
-
Edinburgh New Town Church
-
James Clerk Maxwell Statue
-
Sir Walter Scott's Monument
-
Edinburgh City Chambers
-
St. Patrick’s
-
Chisholm House, The University of Edinburgh
-
The University of Edinburgh Rifle Club
-
Pleasance Courtyard
-
Flodden Wall, Pleasance
-
City Mortuary
-
The Three Sisters
-
Covenanter Memorial - Greyfriar’s Monument
Getting There
Route Overview
-
Start locationThe Assembly Rooms, 54 George St, Edinburgh EH2 2LR, UK -
Total distance3km -
Final location74-78 Grassmarket, Edinburgh EH1 2JR, UK -
Distance back to start location671.59m
Directions to Starting Point
The tour starts outside the Assembly Rooms on George Street.
During August there will be some setups in the street outside, so the area is pedestrianised. During all other months of the year the road is open to traffic.
A short walk from Waverly Station, and close to St Andrew's Square.
Tips
Places to stop along the way
The City Cafe is great for a bite to eat.
Pleasance Courtyard during Fringe is nice, if a little busy.
The Brass Monkey near The Pleasance Courtyard is great when it's not too crowded.
Best time of day
From dawn till dusk. Best to avoid rush hour.
Precautions
During the Fringe, be aware that the streets will be very crowded, so be safe, protect your valuables.
Cowgate does have vehicle traffic, even if it seems like a quiet road, so stay on the pavement.
Get The App