Bizarre Wicker Park: Beer Barons, Medicine and Mobsters Walking Tour

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Bizarre Wicker Park: Beer Barons, Medicine and Mobsters Walking Tour

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Chicago, Illinois audio tour: Bizarre Wicker Park: Beer Barons, Medicine and Mobsters Walking Tour
This is a 0.7mi walking tour.
It takes an average of 45 mins to complete.
$9.99
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About the Tour

Wicker Park is one of Chicago’s most celebrated neighborhoods, but its polished reputation sits on top of a genuinely strange past.

On this walking tour, you’ll follow the neighborhood’s arc from labor radicalism and quack medicine to mob intrigue, hearing the stories of the outsized characters who shaped it.

The tour starts at Wicker Park itself – a green space that, as you’ll discover, shouldn’t actually bear that name. You’ll head along Schiller Street to “Beer Baron’s Row,” where grand Victorian mansions tell stories of wealth, tragedy, and murder. You’ll learn how redlining and a grassroots preservation campaign saved these architectural showpieces from demolition, and how the neighborhood’s early inhabitants continue to influence the city today.

On North Avenue, you’ll find out about the neighborhood’s commercial and artistic history through some of its most compelling characters. The tour ends at the corner of North Avenue and Elk Grove Avenue, a block away from where the St. Valentine’s Day Massacre was planned – and where its getaway car was eventually destroyed.

On this 45-minute tour, you’ll have a chance to:

  • Learn why labor leader Lucy Parsons was considered more dangerous than a thousand rioters – and what happened to her books after she died
  • Hear how a murder-suicide at the Rapp Mansion left its owner’s wife slowly “driven insane”
  • Visit Wicker Park Lutheran Church, built with bricks salvaged from a very surprising source
  • Discover how Theophilus Noel’s mail order cure-all funded the neighborhood’s first skyscraper
  • Find out why a mob boss held meetings in the steam room of the North Avenue Russian Baths
  • Spot a WWI howitzer in a front yard – and learn why a judge ordered the return of slot machines seized there by police

This tour covers stories you won’t find in any guidebook, expertly told by a long-time resident, and it’ll permanently change how you see Wicker Park’s elegant streets.

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Tour Producer

Hi, I’m Gordon. Thanks for your interest in my tour.

I arrived in Chicago in 2005, and having always been drawn to lore, legends, and the unusual, I immediately began collecting stories about my neighborhood. I could sense there was a deep, complicated history beneath the surface, so I spent a couple of years poring over old newspaper archives and teasing out forgotten facts. On this tour, I’ll share the very best of what I uncovered.

You’ll also hear surprising and strange tales I learned directly from neighborhood old‑timers. These stories are unique to my tour—insider accounts that aren’t easy to discover unless you know who to ask.

And rest assured: I dug deep and verified the oral history I collected. Everything you’ll hear on this tour actually happened.

I’m a professional writer and performer, trained right here at Chicago’s Second City. You’ll enjoy our time together, and I promise you’re in good hands.

After our walk, please consider leaving a review here on VoiceMap, and feel free to drop by my website—BizarreBucktown.com—and say hello. You can also reach me anytime at [email protected].

Thanks again. Now, let’s start walking. I can’t wait to show you my neighborhood and introduce you to its mysteries, history, and ghosts.

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Preview Location

Location 12

Noel Medicine Company

Please stop when you reach the corner.

The busy street in front of you is North Ave. But it runs East West. Confusing, right? Well it's named North because when the city was founded, this was its northern boundary. A few blocks to your left is Western Ave, which you guessed...
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Major Landmarks

  • The Robey

  • Barnes & Noble

  • Piece Pizzeria and Brewery

  • The Flatiron Arts Building

  • Wicker Park Fieldhouse

  • Beer Baron Row

  • Subterranean

Getting There

Route Overview

VoiceMap tours follow a route from a set starting point. It’s how we give turn-by-turn directions and tell a story greater than the sum of its parts.
  1. Total distance
    1km
  2. Distance back to start location
    262.81m

Directions to Starting Point

The tour begins at the Wicker Park park. It's just steps from the Blue Line 'L' train, or the Damen Ave bus line. Parking is a challenge in the neighborhood, so I recommend public transportation or rideshare.

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Tips

Places to stop along the way

You'll pass a number of restaurants and bars along the second-half of the tour. And if you have time, pop into the former bank building that we discuss on the tour, it's delightful inside with many of its 1920s features well-preserved. Stroll down Milwaukee Avenue for some of the city's best shopping and dining options, and if you're a book lover, don't miss Myopic Books and Quimby's (on North Ave).

Best time of day

Best from dawn to dusk. It's a lively and busy neighborhood, so quieter times are recommended, but anytime is safe and fun.

Precautions

After you leave the starting point at the park, there aren't any public restrooms. Also, be prepared to turn up your headphone volume as we reach the busier parts of the neighborhood -- traffic and trains make noise!

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App Store Review
“Great app. walk around at your own pace, stop where you want, move on or speed up when you want. Read the script before you go or during the commentary, speed it up or replay it. Repeat the tour whenever you like.”
Google Play Store

Last Updated

9 Apr 2026

Questions and Reviews

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