Alternative Seoul – Hongdae’s B-boys, Makkeolli Men, and Guitar Gods
About the Tour
In Seoul, there’s everywhere else, and then there’s Hongdae. This is the Korean capital’s center of alternative culture – its most vibrant, most exciting, and most unpredictable neighborhood. It’s the city’s laboratory, its band stage, its design studio, its dance floor. It’s a place for rebels and misfits and good-time kids, where young Koreans come to cut loose. Above all, though, it's just incredibly fun.
This tour will take you through the heart of Hongdae, to its bars, boutiques, cafes, and clubs. Along the way you'll also catch some of its lively street theater and we'll explore the history and energies that have made this neighborhood so unique.
Tour Producer
Charles Usher
Charles Usher is a Wisconsin native who spent 13 years in Seoul, where he worked as an editor at MorningCalm, Korean Air's in-flight travel magazine. He's the author of the book "Seoul Sub→urban," a collection of profiles of neighborhoods in the South Korean capital, and DK's "South Korea" guidebook. He has written for Travel+Leisure, Lonely Planet, the Guardian, and other outlets. He lives in Milwaukee with his wife and dog.
Preview Location
Location 30
The Heart of Hongdae
No matter how much corporations might encroach on the rest of the neighborhood, the park remains a little oasis for Hongdae’s experiments and energies. It’s a meeting spot, a town square, a... Read More
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Major Landmarks
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Gopchangjeongol Bar
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Sangsang Madang
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Hongdae Park
Getting There
Route Overview
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Start locationKR, 156 양화로 마포구 서울특별시 South Korea -
Total distance3km -
Final location365-9 Seogyo-dong, Mapo-gu, Seoul, South Korea -
Distance back to start location400.24m
Directions to Starting Point
Begin outside of Hongik University Station, Exit 9. The station is on Seoul Subway Line 2, the AREX Airport Line, and the Gyeonggui-Jungang Line. Face the KFC with your back to the main street.
Tips
Places to stop along the way
Drink in Gopchangjeongol Bar, browse the neighborhood boutiques, explore Sangsang Madang art space, eat at Samgeori Pocha, hang out in the Hongdae Park.
Best time of day
Hongdae's most vibrant and alive at night, especially on weekends.
Precautions
Seoul's a remarkably safe city. Pretty much the most serious thing you have to worry about here is someone who's had too much to drink stumbling into you.
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