Clubland Tour: A Guide to the Fashionable St James District
About the Tour
St James has humble origins. It first began as a leper colony in the 1100s and, by the 1600s it had developed into a playground for London‘s wealthy upper class. On this walking tour, I‘ll tell you how the area transformed over the years, point out where some of its more notable residents lived, show you a few interesting stores, and reveal the fashionable district‘s darker side.
Starting outside Piccadilly Circus, you‘ll duck in and out of Jermyn Street as you make your way to St James‘ Square, where seven dukes and seven earls once resided, and Pall Mall where you‘ll find two private member clubs, The Reform Club and The Athenaeum Club. I‘ll tell you how the development of these private Gentlemen’s Clubs earned the area the nickname ‘Clubland’ in the 1900s. You‘ll also see where Sir Isaac Newton and Napoléon III (the son of Napoleon Bonaparte‘s brother Louis) once lived. Down Crown Passage, I‘ll show you The Red Lion, a pub that claims to be both London‘s second-oldest licensed premise and one of Elizabeth the Queen Mother‘s haunts when she stayed at nearby St James Palace. Before ending the tour at Green Park, you‘ll pass by the Dukes Hotel where author Ian Fleming decided that James Bond‘s drink of choice would be a Vodka Martini, shaken not stirred.
On this 75-minute London walk, you‘ll:
- Trace the development of the area‘s streets, squares and houses
- Stroll down Jermyn Street street, known worldwide for its high-class tailoring
- Meet the couple that would be every landlord’s nightmare, who found a novel (and illegal) way of boosting their household income
- Walk along St James’ Place which has been home to Oscar Wilde, Randolph Churchill (father of Winston), and many politicians
- Listen to the tragic tale of Police Constable Yvonne Fletcher who was killed while on duty
- Hear about George Bryan “Beau” Brummell, the local dandy, and his rise and fall in Georgian society
- See where Christies‘ Auction Rooms, owned by the world-famous auctioneer, was once located
- Pop into the world‘s oldest wine merchant, Berry Brothers & Rudd
Join me on this walk around London‘s fashionable and historical St James‘ district!
Tour Producer
Steve Matthews
I’ve been guiding in London since 2010, and in that time I’ve led thousands of people through the backstreets, river paths, and half‑forgotten corners that rarely make it into the guidebooks. My work is rooted in years of on‑the‑ground experience, a lot of digging through old maps and archives, and a genuine fascination with how London’s past still shapes the city we walk through today.
What began as a hobby has grown into a long‑standing practice of researching local history — from lost streets and vanished industries to the characters who left their mark on the place. I keep my tours updated with new findings, fresh angles, and the odd surprising detail that brings a street or story to life.
I specialise in the parts of London people often overlook, helping visitors and locals alike see the echoes and footprints hidden in plain sight. My aim is simple: to share the stories I’ve gathered over the years with accuracy, enthusiasm, and a real affection for this endlessly surprising city. Whether you’re joining me for the first time or returning for another walk, you can expect a well‑researched, engaging, and reliable tour shaped by more than a decade of experience.
Preview Location
Location 39
Pickering Place
The courtyard is the covered remains of a garden that existed when houses were first built here in the mid-1660s. In 1731, the house that sat where the wine... Read More
How VoiceMap Works
Major Landmarks
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WPC Yvonne Fletcher Memorial
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Apple Tree Yard
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Blue Plaque: Sir Isaac Newton
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Christie's London
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Crown Passage
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The Red Lion
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St James's Palace
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Carlton Club
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DUKES London
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Berry Bros. & Rudd Wine Shop
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Pickering Place
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The Stafford London
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The Green Park
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St James's Square
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St. James's Market
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Jermyn Street
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St James's Piccadilly
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Pall Mall
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The Reform Club
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Blue Plaque: Napoléon III
Getting There
Route Overview
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Start locationLondon W1J 9HP, UK -
Total distance3km -
Final location48 Piccadilly, London W1J 9DZ, UK -
Distance back to start location604.42m
Directions to Starting Point
The tour commences at Piccadilly Circus at the junction with Piccadilly. If you arrive at the underground station which is served by both the Piccadilly and Bakerloo lines use Exit 3 Piccadilly South side.
Bus routes that stop at Piccadilly Circus are 12, 88, 94,139, 159
Tips
Places to stop along the way
Apart from it's history, St James offers the visitor the chance to shop and eat in abundance. Many famous names in Gentleman's outfitting reside there and even if the prices are a little out of your price range it's a great place to window shop.
Attending one of Christies auctions is a fun thing to do, so check their website for upcoming sales. If wine's your thing then a trip to Berry Brothers and Rudd is a must.
Eating and drinking, well you're spoilt for choice be it breakfast, lunch afternoon tea or dinner. My favourite restaurants in no particular order are Quaglino's ££££, Al Duca £££, Il Vicolo Ristorante Italiano ££. Fortnum & Mason will serve you a good afternoon tea as will Dukes Hotel and The Stafford, but be prepared to spend a lot.
For a cheaper experience try some of the food stalls in St James' churchyard or there's some good takeaways in Crown Passage. The two best pubs in the area are the Golden Lion and the Red Lion.
Best time of day
At any time. The tour can be walked in the evening as the areas visited are well populated with pubs and restaurants and there are usually a lot of people about. However, some of the gates to the parks are shut at dusk, so I would recommend between 10.00 am to 5.00 pm when the area is at it's most vibrant. It is much quieter on a Sunday.
Precautions
The area has many shops, offices and business premises, so there are a lot people around during the day, night and at weekends, although possibly a little quieter on Sundays. The area is considered safe, but please take the usual precautions regarding valuable items such as bags, phones and cameras.
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