The Planners Dream Goes Wrong: A Walking Tour Around Seven Dials
About the Tour
On the outside, London’s Seven Dials neighbourhood looks like many others, with its variety of houses, shops and businesses. But when it was developed in the 1690s by the talented young entrepreneur, Thomas Neale, he devised a clever way to maximise the number of buildings that could be built here and save himself from financial ruin at the same time. On this walking tour through the area, I’ll share his clever plan with you and show you how it led to Seven Dials’ unique street layout. You’ll also find out how the neighbourhood – once a breeding ground for petty crimes and prostitution – has escaped modern-day developers, leaving Neale’s original streets and a few alleys and courts for you to explore.
Starting near St Martin’s Lane, I’ll guide you to the Agatha Christie Memorial, where you’ll hear about her connection to the area. As you make your way to the Historic Seven Dials obelisk, you’ll hear a few of the stories that inspired her eighth novel, The Seven Dials Mystery. Along the way, I’ll point out some interesting places, including:
- The Garrick Club, one of the world’s oldest members’ clubs, which counts the likes of Henry Irving, Stephen Fry, Charles Dickens, H.G. Wells, A.A. Milne, John Everett Millais and Dante Gabriel Rossetti among its members
- Neal Street, arguably the birthplace of the Punk Rock movement
- The Lamb & Flag in Covent Garden, a pub that was once synonymous with bare-knuckle boxing and was frequented by Charles Dickens
- Flaxdresser & Ropemaker, a ship chandlers where, before it closed during Covid, one could find an Aladdin’s cave of all things nautical
- The building that was, apparently, once Queen Anne’s bathhouse
On this tour, you'll also have a chance to:
- See the centre for Georgian carriage-building
- Become acquainted with Seven Dials’ first residents, as well as local characters from the Georgian period
- Hear about E.J. Dent, the man who built the clock for Big Ben
- Learn about the Battle of Bow Street
- Pass by what was once St Giles workhouse and the hospital that replaced it
- Find out about Caravan Club, the scandalous and LGBTQ-friendly 1930s nightclub financed by a small-time local criminal named Billy Reynolds
- Discover Harris's List of Covent Garden Ladies, an annual directory of prostitutes
Whether it’s your first time in London or you’re a curious local, you’ll gain a valuable introduction to the city’s rich history on this tour. Give yourself 90 minutes to get the most out of the experience. There are plenty of opportunities to stop for refreshments along the route.
Tour Producer
Steve Matthews
I’ve been guiding in London since 2010, and in that time I’ve led thousands of people through the backstreets, river paths, and half‑forgotten corners that rarely make it into the guidebooks. My work is rooted in years of on‑the‑ground experience, a lot of digging through old maps and archives, and a genuine fascination with how London’s past still shapes the city we walk through today.
What began as a hobby has grown into a long‑standing practice of researching local history — from lost streets and vanished industries to the characters who left their mark on the place. I keep my tours updated with new findings, fresh angles, and the odd surprising detail that brings a street or story to life.
I specialise in the parts of London people often overlook, helping visitors and locals alike see the echoes and footprints hidden in plain sight. My aim is simple: to share the stories I’ve gathered over the years with accuracy, enthusiasm, and a real affection for this endlessly surprising city. Whether you’re joining me for the first time or returning for another walk, you can expect a well‑researched, engaging, and reliable tour shaped by more than a decade of experience.
Preview Location
Location 16
Dirty Lane
Arne Street, though originally christened Charles Street, was popularly known as Dirty Lane and was shown as such on contemporary maps. As the name implies, parts of the estate away from the main streets even at the advent of the dev... Read More
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Major Landmarks
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Saint Martin's Lane
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Agatha Christie memorial
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Garrick Club
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The Lamb & Flag
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Bow Street
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Long Acre
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Neal’s Yard (Courtyard)
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Neal Street
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Historic Seven Dials
Getting There
Route Overview
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Start locationLeicester Square, London WC2H 7LU, UK -
Total distance2km -
Final locationSeven Dials, London WC2H, UK -
Distance back to start location285.96m
Directions to Starting Point
The tour begins just outside of the Seven Dials area at Leicester Square underground station which is on the Piccadilly and Northern Lines. If you arrive by underground train you need to exit the station via Exit 1 to stand on the Charing Cross Road by Wyndham's Theatre.
There are three bus routes that stop outside the station, numbers 24,29 &176
Tips
Places to stop along the way
There are a number of good and atmospheric pubs in the area, The Lamb and Flag is definitely worth visiting, as is the Two Brewers near the obelisk. Seven Dials Market on Earlham Street is a vibrant mix of street food and bars open from 11:00 am every day. The Dials is the home of the Cambridge Theatre and the Donmar Warehouse for both mainstream and contemporary theatre. Ben's Fish and Chips on Shaftesbury Avenue is a reasonably priced place, but if you want something a little more up market and a bit different try Monmouth Kitchen which serves Peruvian cuisine, or Rosa's Thai, both will probably need to be booked as they're very popular.
Best time of day
For the best experience I would advise visiting during the day when the area is at it's most vibrant and it's shops, pubs and restaurants are open. There's nothing to stop you visiting at night, but it will be a little quieter with not so much choice, and the same can be said for a Sunday.
Precautions
The area has many offices and business premises, so there are a lot people around during the day, although possibly a little quieter on Sundays. The area is considered safe, but please take the usual precautions regarding valuable items such as bags, phones and cameras.
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