• LOCATION 12 | Walk the Highlights of Georgian & Victorian Bath

    Jolly's Department Store

    Jolly's Department Store on Bath audio tour Walk the Highlights of Georgian & Victorian Bath

    Let’s stop here awhile, outside of this famous department store called Jolly’s, which is on your left. This store has been operating in Bath since the 1820s and supplied many people, including the rich and famous. Even back in the day of the 1800s, you could purchase either by mail order or by coming into the shop itself. It is worth a visit inside to see the wide variety of quality goods on sale, but also looking at the history of the store they have on show in various locations. Just ask an assistant for directions to the history displays.

    If the store is open and you're so inclined, then pause the tour now to pop inside. When you're done, come back to this spot and press play.

    [3 SECONDS PAUSE]

    Did you visit the store?

    [2 SECOND PAUSE]

    Now, if you look across the street to about half way up, on some of the buildings you will see old writing and advertising and this gives you an idea of what happened to this street of fashionable residential houses, soon after being built in the 1760s.

    Let's keep walking while I tell you more.

    With your back to the store, turn left and continue walking to the top of Milsom Street.

    Those houses I mentioned? Well, they were quickly converted into a mix of manufacturing outlets and shops for the residents and fashionable visitors coming to Bath. You might also be very surprised to learn these signs were covered in black soot from around 200 years of pollution, created from the coal fires burning in every room in every house in the city. Just look up to the chimney stacks and smoke vents on the roof tops to see how much smoke there was. You’ll be happy to know that all the buildings in Bath were washed with water and the burning of coal and carbon fuels banned in the 1970s and with vehicle emissions also improving since then, this means the buildings stay clean!

    Keep going up Milsom Street.

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Walk the Highlights of Georgian & Victorian Bath