Share it on social media
It’s tricky to measure the impact of social media on tour sales. We
can’t track all the different platforms equally for a start, and behaviour
varies widely from one to the other. Twitter is immediate, with an
emphasis on what is happening right now, while people use Instagram for
inspiration, sometimes about where to travel to next. But while every
platform is different, we do know that the users who discover your tour
through social media are more likely to buy it, on average, than users who
arrive through every other channel except a referral link, like CNN’s to
our home page. For that reason, it makes sense to share your tour, and to
do it regularly.
Here are some guidelines:
- Use platforms you already understand, especially if you already have
friends or followers there. It’s generally a waste of time to create a
Twitter handle, for example, solely because you’d like to promote your
- Find and talk to communities that are passionate about your tour’s
location, or its theme, or even independent travel. You’ll find Facebook
groups, Twitter and Instagram hashtags, or subreddits focused on just
about any subject you can imagine. Just remember #1 and don’t suddenly
start posting links to your tour on Reddit if you’ve never used it for
any other reason. It’ll do more harm than good.
- Share more than just the link to your tour, to help people understand
it better. Use photo
albums and excerpts from your script, or excerpts from your script
superimposed on a photo album, like the example below. Try sound
bites on Soundcloud or videos
on Youtube. People worry that audio tours will be stuffed with dry
facts. Make sure they know that VoiceMap tours are different!
Whether stylized like these photos above, or just simple text overlaid
on a picture, enticing quotes from your tour are an easy way to attract an
When you do share your tour, be sure to mention us! You’ll find us at facebook.com/myvoicemap on Facebook, at @MyVoiceMap on Twitter, and at @myvoicemap on Instagram.
For a deep dive on the social media channel that drives more sales than any other, Facebook, take a look at this presentation by Alex Parkhill, our Head of Marketplace Development.