Promote the platform
A slide from VoiceMap’s investor deck describing the problems with
group tours that VoiceMap solves.
It’s our job to promote the VoiceMap platform as a whole, as you’d expect,
but when you are discussing your tour, it’s worth narrowing in on a
few, simple talking points that help to differentiate VoiceMap from both
group tours and other audio tours.
In our experience, the following points resonate with people learning
about VoiceMap for the first time:
- Explain why VoiceMap tours are better than group tours. You can take
them at any time, for instance, and go at your own pace, stopping to
take that perfect picture or pop into a store. This advantage alone is
often an excellent foundation for blog posts about your tour.
- Explain why VoiceMap is better than low quality audio tours. One bad
experience is enough to turn users against any audio tour app, either
because the material is dull or the audio isn’t clear or the directions
don’t make sense. Describe VoiceMap’s publishing process and standards,
along with the way our tools and editors help to ensure consistent,
- Explain that additional tours in the same city normally end up
improving sales for everybody as a result of network effects. You might
think that the opposite is true, because tours compete with each other
for a share of the same market, but what actually happens is that each
new publisher brings new users to the medium, growing the pie for
everybody. Encourage people to produce tours that complement yours! It’s
in your own best interest. You could even produce tours for other
a professional producer.