• LOCATION 18 | Downtown Reno: From the Reno Arch to the Truckee River

    Old Reno Sign

    Stop here for a moment.

    Speaking of reinvention…
    This is the original Reno sign, which was erected in 1926 during one of Reno’s biggest transformations. It was built for the completion of the Lincoln Highway. The city, which was already an important stop on the railroad, suddenly became an important stop for cross-country motorists too. Motels and casinos catering to drivers sprung up everywhere. As was true for the entire country, the automobile dramatically changed the landscape of this city. And this specific sign commemorated that change. Fittingly, just past the sign to the south east is the Reno Automobile Museum. It's that sort of metallic pink building right across the street.

    You’re going to cross the street, and then cross back over the river.

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Downtown Reno: From the Reno Arch to the Truckee River