Baz'Art Salt River Street Art Tour
Keith from Cape Town
Stop for a moment at the corner up ahead.
[3 SECOND PAUSE]
Can you see loopy lettering and bright colours on the wall across the road to your left? Stay opposite the work while I tell you about it. This is the art of Keith, a Letterer, Illustrator and Pop artist based in Cape Town. He has a strong love for Typography and Lettering and thinks of himself as a perverse optimist and a proliferator of good vibes.
His contribution to the International Public Art Festival was inspired by the loopy flowing letters of an old ice cream truck's signage and the bright colours that the ice cream trucks were painted in. Reminiscing about his childhood days, he remembers how just seeing those bright colours and typography blew his mind.
Whenever the bright colours on the trucks drove through his neighbourhood he longed for them to stay just a bit longer as it immediately transformed the mood of the community. With the use of colour and typography he gets to share his jovial childhood experience and have passersby relive the ecstasy that his giant pink and turquoise ice cream truck brought him but instead of ice cream through his mural he hopes to bring us rain.
Let's get moving now. With Keith's work on your right, walk along the road and keep going. You should be walking away from the mountain. I'll tell you more about Keith along the way.
(3 second pause)
Keith uses an ambiguous approach to phrasing to get a simple yet profound message across, “Let Earth Reign”. Figuratively, it suggests that the earth takes its rightful place on the throne as Queen of all creation. Literally, it could be interpreted as a request or prayer to the universe to open up the floodgates of heaven and pour down upon us torrents of rain and save Cape Town from it's dire situation.
Every year, the International Public Art Festival aims to use public art as an agent for social change by bringing light to the issues that we're facing. The theme for 2018 was “WE NEED NATURE”.
The diverse group of artists at IPAF are strategically selected. Their varied levels of experience allows for a rich range of artistry and demonstrates how global our local issues and concerns really are.
Through these murals, we aim to provoke deep thought that might inspire action and change in our collective behaviour towards these concerns.
Keep going along this road.